For the Cinderella launch on Prime Video, we created an immersive, tech-driven experience that transported guests into Ella’s world. Working within the constantly evolving pandemic guidelines, we transformed the space into a vibrant marketplace, complete with soundscapes, scent design, SFX and magical surprises. Guests explored Ella’s workshop, viewing her dressmaking tools and sketches, and concluded with a custom light-mapping experience that provided them with a personalized gown or suit. Makers led the creative development, production management, and guest experience logistics to bring this enchanting vision to life.